—Expect more video ads in ABC.com content : At least, that's one conclusion you could draw from the outcome of new research from Disney/ABC, which found that doubling the number of ads in a full-length clip didn't decrease viewer satisfaction. The media company commissioned Nielsen to study the impact of increased ad frequency in online video; Albert Cheng, EVP digital at Disney-ABC TV Group, also told NATPE conference attendees that upping the number of brands featured in a given clip actually improved perceptions of each advertiser, according toTHR.
—Google starts selling NBCU TV ads: The two companies sealed the deal last September, and now the first Google (NSDQ: GOOG) brokered ads will appear on Chiller and Sleuth, two of NBCU's digital cable channels. Available inventory expands to CNBC, MSNBC, Sci Fi and Oxygen later in the quarter, with an extension to local TV stations later this year. AdAge notes that NBC sets pricing minimums, and can override a Google TV ad if it conflicts with a more traditional buy.
—RIP Yahoo Pets: Dogster founder Ted Rheingold digs into the demise of Yahoo Pets, the portal for pet-lovers Yahoo (NSDQ: YHOO) launched in 2001; noting that there's now one less major competitor for pet-related ad dollars. Formerly hosted at pets.yahoo.com, the property now exists as a subsection of Yahoo's women-centric portal Shine. Rheingold contends (and hopes) pet sites like Dogster with dedicated sales and creative support will fare better with sponsors that have been forced to scrutinize their budgets because of the economy; he cited the integration of NBC's Petside.com into iVillage last year as an example of diminished advertiser value.
—Atlanta church tries Facebook ads: A new church in Atlanta tapped Facebook to help grow its congregation—setting up a group, posting blogs and even running ads—and wound up garnering over half of its new members from the social network. The Courageous Church ran a campaign in the days leading up to its first service; more than 700 visitors attended the grand opening. The church also boasts a blog and a Twitter account; the social media push is similar to the Vatican's recent efforts to use new media to reach out to Catholics. (Via the Facebook blog).
—Comedy Central renews Wiredset contract: Comedy Central has signed on for another year with digital marketing agency Wiredset. Wiredset will be executing campaigns across blogs and comedy sites for the 13th season of stand-up comedian show Comedy Central Presents and the premieres of Krod Mandoon and the Flaming Sword of Fire and Important Things with Demetri Martin. Among its other clients include Joost, Bravo, HBO and Last.fm.
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