Nielsen is out with its latest Three Screen Report, which tracks American’s consumption of video content on TV, the web and via mobile, and while it’s no surprise that more people watched video on their phones and online—up 70 percent and 46 percent, respectively—what’s interesting is that the uptick hasn’t come at the expense of TV.
Americans watched 141 hours of TV each month in Q209; that’s up by about 2 percent (or two hours more, per month) versus Q208. We’re also using our DVRs more—watching an hour more of time-shifted TV per month, than in the same quarter last year.